An Open Letter to the New Insider, Jon Rosen

Dear Jon

I have never written a dear John letter, or, in this case, a dear Jon letter.

I was recently critical of Insider’s direction for what I believed was you picking up Insider where Rich Hammond left it off and not propelling it forward. In the past two weeks, I have noticed two things – (1) your writing is improving and (2) your coverage of the team outside of the media scrum is too. You still need to proof read your work a little better but so does Jacob, so who are we to give you a hard time about that.

You may not know who we are – in short, Jacob and I are die-hard L.A. Kings fans and savages. We have covered the L.A. Kings and written about them since 2009. I grew up in the forum purple and gold days. Jacob was raised by wolves. I played hockey. Jacob can skate from one end of the ice to another. We believe that qualifies us (mostly me) to offer some suggestions to you as to how the Insider can separate itself from what we already read elsewhere. The following are suggested regular features for the site.

Week in Review: A look back at the week behind us, how the L.A. Kings played, the areas that showed great promise and those that need improvement. Player growth or regression, momentum built or lost, etc.

Week Ahead: A natural transition from the Review that looks at the competition ahead, the challenges they offer and some of the keys to success.

Player in Focus: Pick a player every two weeks to 30 days and bring their performance into focus. You can make this a player who has performed particularly well or has struggled, one who has returned from injury or has other interesting or noteworthy story line associated with him. Quotes outside the media scrum with the player or coaches would add a flavor of originality.

Know Thy Enemy: This is not an original title but it is an original twist on what we typically see. Once a week, offer us a look around the NHL and how our competition is doing, where they excel and their struggles, injuries, notes and news to keep the readers aware of those against whom we battle for a playoff spot.

Hockey 2.0: You are not allowed to use that title. That belongs to us. Take a look at a couple we have written.  Pick a different title and write such hockey related instruction articles at least once a week. Make them relevant to the areas of the game at which the Kings are struggling or excelling (breakouts, regroups, neutral zone play, forecheck and role of F1 through F3 as well as the D, powerplay formation, PK, etc.) We would do so if time permitted but time does not because I have a day job and I don’t do what you do for a living every hour of every day.

So there you have it. 5 suggestions to improve Insider and take it away from what it has been and really still is and make it a ground breaking coverage of our L.A. Kings.

You have the acumen to do it. You are qualified for this.

Why do I offer these? Because I don’t just care for our L.A. Kings players, coaches and franchise but its fans. L.A. Kings fans will eat up in-depth coverage like those I have suggested herein. Insider’s readership will grow, more positive attention will come to the team for its coverage and the Kings will catch and perhaps even one day surpass the type of coverage we see in hockey hot beds around Canada and the eastern United States.

You earned the right to be the new Insider. This is what you do for a living now. If you care about the position, elevate it far beyond what it is today and build it to be the class of its kind.



Categories: L.A. Kings News

Tags: , , ,

15 replies

  1. Well stated Bobby. The potential information that can be distributed by the SCC LA Kings Insider is vast and extremely important to us die-hard Kings fans. If you guys didn’t have day jobs and could afford the time I doubt anyone could do better than you and Surly. I hope Jon Rosen reads this letter and takes to heart the message. It would be wonderful to actually go to that website and find original material. If he ignores your advice then he will be another President Buchanan who simply let the nation fall apart. Luck for us the Kings nation will remain strong because of sites like yours.

  2. I think if he takes the suggestions you offered in the spirit that you intended it, all that comes out of it is a much better site. Everybody wins in that event. Jon wins with an obvious career boost. The fans win with an additional well informed website on the team. This is crucial for fans like me that have to follow the team from across the country. I crave as much inside information on the team as I can find, and the suggestions you offered would go along way toward providing that. I hope he takes them.

  3. Now that is a Great Dear Jon letter! Week in Review and Ahead.. keep the Fan’s brains fine tuned ..ie least we forget when the tediums of daily life get in the way.. Focus on One Player.. Love that one..Fox tends to do that.. and you then you can really see the growth or skill of the player being highlighted ( he is Big on Slava this year..and deservedly so imo) also I do like getting to know a Player’s personality etc.. does that make me a stalker ;0 .prob going to find out things I do not like about them ..example King alum Bernie is an avid Hunter.. ick.. but got to keep it real.
    The Hockey 2.0 is Always welcome esp with the constantly changing rules and how it effects the way the game is played. Interference.. the hot penalty this year.. the subjective call..
    at the ref’s discretion. While trying to keep the game flowing I think it is hindering the ability of the D to do their job. I know that in time they will learn, esp the new youngsters as they will cut their teeth with the newer way to play D but the vetrans.. think it is hard on them.. or am I seeing this wrong?
    GO KINGS GO!!!
    WWTC!!!

    • Love the interference penalty. Best rule the NHL has come up with in decades. Forces defensemen to skate and forwards the freedom to drive seams.

      • I know what you are saying.. I guess I am thinking of a few times where the D man seemed already in position and as he went for the man with the puck.. too late .. and he was called.
        I will try to watch the play the way you are seeing it with fresh eyes and a different perspective. May broaden my view on this.
        GO KINGS GO!!!
        WWTC!!!

  4. “Right out of the blue she sends me a John Deere letter. I called her up and she gave me some crap about me not listening to her enough or something like that. I wasn’t really paying attention.”

  5. Constructive and opinionated with no hate sprinkled on top. Not that you could possibly care any less about my opinion, but nice job.

  6. THERE YOU HAVE IT, MR. ROSEN. I HOPE THAT YOU CAN HONESTLY APPRECIATE THE PRIVILEGE THAT YOU NOW HAVE BEING OUR LA KINGS “INSIDER” MAN. I’M CONFIDENT THAT YOUR WORK WITH THE WHL’S EVERETT SILVERTIPS, VEGAS 51′S, AND HD MAVERICKS WAS COMMENDABLE. NOW YOU’RE IN THE BIG LEAGUES, MY FRIEND, WITH A LONG TIME, DEDICATED FAN BASE OF A TEAM THAT HAS FINALLY REACHED THE NHL PINNACLE AFTER 45 YEARS. WE’RE BEHIND YOU, SO PLEASE CARVE THIS OUT AND LET’S TAKE THE INSIDER TO ANOTHER LEVEL WORTHY OF THE STANLEY CUP CHAMPIONS!!!! ;-)

  7. Hate to ask the question as but it is has been bugging me……..what happened that made Rich step down?

  8. Just reading about the possibilities is making me eat it up!

Trackbacks

  1. Flame Retard…ant. Lucky Number 6 – Surly and Scribe's Stanley Cup Champion L.A. Kings Hockey News
  2. The Pope is an L.A. Kings Fan and Declares Anaheim is Infested with Protestants… – Surly and Scribe's Stanley Cup Champion L.A. Kings Hockey News
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