So, Budweiser and Coors each want the NHL. This is akin to two rich but seriously ugly chicks wanting Surly. Funny thing is, before he met me, I am not sure Surly knew what good beer was...but I digress. What the story doesn't tell us is, what now? Does the NHL lose its $375 million dollar sponsorship with Coors and how the hell did the NHL blow this one? You either have a contract and sponsorship … [Read more...]